The Pluses and Minuses of Online Shopping Essay

The Pluses and Minuses of Online Shopping - Essay Example(Kenney, M. & Curry, J., 1999)But although this newfangled idea has gone this far, research on the subject of e-commerce and Internet selling remains largely confined to the difficulties en takeered by companies going online, including its advantages and disadvantages to them. An important aspect of the phenomenon yet to be fully explored is the sentiment and attitude of consumers toward online shopping. As attempts get underway to create the ultimate e-mall, the question may be asked Are the consumers willing and ready to accept and patronize such a store in beat of the shopping mallThis research project will thus give a fresh look at Internet marketing from the perspectives of the consumers. It will want to identify the advantages and disadvantages the consumers derive from online shopping, with the end in view of determining whether the marketing process helps promote consumer welfare and interests at all, the way the tr aditional stores do so.9) In going to the regular stores, one has to contend with the traffic and pollution, spend for the thrift and search for a parking space that is often not there. Do these count as arguments for buying online insteadCorporations, both established and new, are turning to the Internet to create new markets and reorganize existing markets. It began in 1990 when the US guinea pig Science Foundation approved the use of the Internet for non-academic uses. From only 5 meg users in 1993, the figure jumped to 62 million in 1997 and 100 million in 1998. According to Internet provider Uumet Technologies, Internet traffic continues to double every 100 days that this has become one of the fastest adoption rate any technology has ever experienced. (Yang, S., 2001) Worldwide, there could be 550 million users and a far greater number of .com sites. The latter websites are made up of companies act in online retail of all sorts of products and services.E-commerce is transfor ming the traditional retail industry. For this business sector, e-commerce is eliminating the be of retail branches, thus lowering the initial entry costs and the fixed costs associated with retail stores. (Kenny, M. &